Current:Home > StocksUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -ProfitMasters Hub
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-14 00:24:42
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (914)
Related
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Brett Favre to appear before US House panel looking at welfare misspending
- 'Marvel at it now:' A’ja Wilson’s greatness on display as Aces pursue WNBA three-peat
- Mississippi mayor says a Confederate monument is staying in storage during a lawsuit
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Gilmore Girls Star Kelly Bishop Shares Touching Memories of On-Screen Husband Ed Herrmann
- Lizzo Unveils Before-and-After Look at Weight Loss Transformation
- What the Cast of Dance Moms Has Been Up to Off the Dance Floor
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- Police arrest 15-year old for making social media threats against DC schools
Ranking
- Louvre will undergo expansion and restoration project, Macron says
- Police arrest 15-year old for making social media threats against DC schools
- An appeals court has revived a challenge to President Biden’s Medicare drug price reduction program
- Giant sinkholes in a South Dakota neighborhood make families fear for their safety
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Shohei Ohtani makes history with MLB's first 50-homer, 50-steal season
- The latest: Kentucky sheriff faces murder charge over courthouse killing of judge
- Newly Blonde Kendall Jenner Reacts to Emma Chamberlain's Platinum Hair Transformation
Recommendation
The Super Bowl could end in a 'three
A strike by Boeing factory workers shows no signs of ending after its first week
Penn State removes its student newspaper racks over concerns about political ads
Where is the best fall foliage? Maps and forecast for fall colors.
New data highlights 'achievement gap' for students in the US
Georgia State Election Board approves rule requiring hand count of ballots
Proof Hailey Bieber Is Feeling Nostalgic About Her Pregnancy With Baby Jack
David Beckham talks family, Victoria doc and how Leonardo DiCaprio helped him win an Emmy